About Doug Verb
With 40+ years experience in sales promotion, television, and international event management, Verb is one of the country's most successful executives for new program "start-ups."
As founder and president of ACTION Sports America, he has developed and managed sales promotions involving all the major pro leagues and college conferences. In 1997, Verb began the international marketing of the "World's Largest JerseyTM" and the "Hot Dog LauncherTM" promotions. In 2001, the company added the ‘BIG BALLS’ fan interactive promotion and FANZONES Personalized Jerseys. In 2004, Verb moved to Las Vegas and began to develop the Las Vegas International Cycling Championship, The Ultimate 3on3 Challenge, World Series of Golf, and took on Pepsi, Genesco Sports, The Orleans Casino Arena, and Amplify Sports and Entertainment as clients.
He has served as a consultant to the NBA, Miss America Organization, KCBS Barbeque competitions, Billiards Congress of America (BCA) and individual clients who seek professional sports franchises, retail [FANZONES] and mall customer loyalty programs, event creation and execution in addition to producing commercials and video presentations. In 2012, Verb trained to become a mediator and opened Action MEDIATION, a new professional practice that utilizes a proven process to help teams and leagues reach a resolution when in a contentious conflict.
In January, 2001, ACTION Sports America created and managed the Atlantic 10 ShootOut -- the first interactive student body event tour for an NCAA athletic conference and its members.
Verb spent 5 years with Global Television Sports, departing as president in October, 1994. At Global, Verb produced three-day weekend basketball (NBA's "Hoop-It-Up") and volleyball ("Volleyball Blast") festivals in New York, Philadelphia, Washington, and Baltimore. He added exposure and grandness to the large-scale grassroots participation events with regional television.
Developing new business at Global, Verb established and managed sales promotions and nationwide new-product launches for Reebok and Nintendo. By using creative approaches, he gained first-time national network exposure for the U.S. Olympic Kayak & Canoe Trials and the Penn Relays. For his client, Herman's World of Sports, he televised the "American Athletic Games" from New York's Central Park and created the "New York One-on-One Basketball Challenge".
Prior to joining Global, he was a Director of the inaugural Tour de TRUMP; the country's largest cycling event, supervising the five-state, 13-city race.
With Raycom Sports, the country's largest sports TV syndicator, Verb developed the company's promotion and PR division. In 1986, he was instrumental in the development of the Arena Football League (AFL).
In 1978, Verb helped start the Major Indoor Soccer League (MISL) and, after five years in the League office, established attendance and revenue records as President and CEO of the league's Chicago franchise. During his six-season tenure, the Chicago Sting won an outdoor league championship, while Verb produced two League All-Star Match spectaculars, formed a five-state TV network, and created the area-wide Chicago Tribune Youth Soccer Tournament. Involved in soccer for a decade, Verb was associated with all levels of the sport from youth to international games.
The Temple University graduate began his professional career as a sports writer and editor for the Philadelphia Inquirer, Philadelphia Daily News, and Washington Post News Service.