Giant Pacers Jersey at the Arena during the NBA Playoffs. Fans who signed received an "I SIGNED IT" button from the newspaper.
The St. Louis Post Dispatch coupled its client - Westfield Mall -- with the Rams in a series of high exposure Mall promotions.
With the market's basketball and football franchises going for the playoffs, the Star leveraged its team & sponsor relationships and created a far-reaching series of promotions with the Giant Jersey.
Using the same inflatable torso, they extended this giant-sized promotion with 4 jerseys over 2 years.
Each fan who signed a Giant Jersey received an "| SIGNED IT" button -- extending the reach & exposure.
The Post-Dispatched tied the success and excitement of its market franchise teams to its N.I.E. schools program. And when the Rams went to the Super Bowl, the P-D brought in a regional mall sponsor and made numerous appearances at many malls.
Using the same inflatable torso, they extended this giant-sized promotion with 5 different jerseys over 3 years.
The Miami Herald incorporated its client, MACY's, into the World's Largest Jersey promotion. The Giant Jersey appeared at many MACYs locations during the NBA Playoffs and was on the parade route during the Heat's victory celebration.