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U.S. Olympic hockey


Bud Light, as a major sponsor of the U.S. Olympic hockey team, used a pair of Giant Jerseys at the front of its interactive ("Bubble Hockey") hospitality tent in Park City, UT.

Action Sports positioned the two Giant Jersey so it created a backdrop for the Weather Channel, who broadcast four times daily from the site... giving A-B added bonus media exposure.

FYI NOTE: One week prior to the Olympics, Action Sports was informed it could not use an inflatable in Park City. A quick Plan B called for a wood frame construction which was installed overnight, just prior to the Opening Ceremony.
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